Monday, August 26, 2013

MTV Video Music Awards 2013

I was taught, if you don't have anything nice to say don't say anything at all. That can be applied to 95% of last night's awards ceremony. The remaining 5% to be praised included performances by Justin Timberlake and 'N Sync, Kanye West and Bruno Mars. As I was watching the show, as well as my Twitter feed, something occurred to me. I'm no longer their demographic. And let's be honest, I haven't been for 15 years. But it could not be more clear than watching Miley...doing whatever it was that she was doing. Or the fact that One Direction won for Best Song of the Summer. The song is fine. I have no problem with the song or even the lads in 1D. But the issue staring me right in the face is this is now an irrelevant showcase of talent for me and my tastes at 35.

The videos below are a perfect example of what defined the VMAs for me. It made sense to me, I got it. It was my music, I cared about the performance, about their message. A message I clearly don't understand anymore.

The VMAs are dead, MTV is dead. A network that played videos 24 hours a day is now consumed with reality shows about teen moms and a plethora of things I just don't get. Why we still care about the awards this network hands out, is beyond me, but I guess as long as people (including myself) keep talking, it remains relevant. I sort of feel like how my parents must have felt 29 years ago and it's an eerie feeling I am not at all comfortable with, but one that will only get worse, instead of better.

Remembering the VMAs:
Whitney Houston - 1986

Paula Abdul - 1989


Madonna - 1990


Nirvana - 1992


Puff Daddy - 1997